Call Tracking enables you to monitor calls out of your website and know precisely what advertising activity brought them whether it was from another website, Google or your own paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to monitor the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. call phone tracking Without visibility of call conversions, it’s not really feasible to work out if your investment in the keywords on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to monitor not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business enterprise.