Archive for  October 2018

Home / October 2018
1 Post

Outdoor Digital Signage
There are plenty of challenges when applying outside digital signage however despite this more and more electronic displays are being erected outside to take advantage of their greater audience numbers these outdoor digital advertising displays can create. While the most obvious obstacle for taking a industrial grade LCD screen outside is protecting it from the weather, and in particular rain, the issues associated with the sun can be just as difficult to overcome. Esprit Digital
The issue with the sun and outdoor electronic signage is that direct sunlight will frequently make the screen unreadable. Not only can sun cause warmth (you must know what that is like when you try and see the TV at home throughout the summertime where very often you’re forced to close the curtain to see the screen clearly) but even when there is absolutely no warmth in bright sunlight the screen will appear dim and difficult to read. However there are methods to ensure the screen is as easy as possible when taken outdoors:
Ensuring you have the brightest kind of screen possible will go along way to ensuring that the screen is readable. The minimum screen brightness for any outdoor LCD screen should be 800 nits however LCD with 1000+ nits can be found and should be taken into account when looking to get into outdoor digital signage. It should also be mentioned that in general industrial displays have greater nit values and therefore are better suited to outdoor signage displays.
Anti-glare technologies Optical bondng, anti-reflective glass and tinting are just some choices. Sadly, whichever way you select that there probably will be a few drop-off in brightness. Direct sunlight can cause more issues than just glare too. Display burn can develop if the sun is continually on it either the outdoor digital screen ought to be turned off from the sun another solution to protect against this screen burn ought to be considered like warming the screen itself.
Bespoke Outdoor Content

A great deal of content that works well in indoor locations does not respond well to be taken outdoors. Use colors and designs that are more notable in outdoor locations. There’s frequently a lot of trial and error involved with this but check what works and what does not and you should soon develop a flare for designing content that is acceptable for outdoor electronic signage.